A father-of-two hanged himself live over the internet in Britain's first 'cyber suicide'.
Kevin Whitrick, 42, took his life after being goaded by dozens of chatroom users from across the world who initially believed he was play acting.
But as they watched in horror, Mr Whitrick climbed onto a chair, smashed through a ceiling and then hanged himself with a piece of rope.
Kevin Neil Whitrick, 42, was found dead by police in Wellington, after being alerted by a web user who is thought to have watched in horror as the man harmed himself
Stunned by what they had witnessed - broadcast on a popular chatroom website used by millions of people across the globe - chatroom users immediately contacted the police.
Officers rushed to the electrician's home in the Wellington area of Shropshire within minutes, smashing down the door to try to save him.
But despite their efforts to save him, he was pronounced dead at the scene.
Last night it emerged that Mr Whitrick had been suffering from depression after being badly injured in a car crash last year.
Friends said that the breakdown of his marriage with wife, Paula - with whom he had 12-year-old twins - and the recent death of his father had also been causing him some distress.
Mr Whitrick told users of web-chat site PalTalk what he was going to do two hours before he killed himself on Wednesday night.
He was logged on with around 50 other users to a special "insult" chatroom where people "have a go at each other".
Today distraught users of the site said that they felt sick and had previously thought the web broadcast was a hoax.
They confirmed Mr Whitrick told friends in the internet chat room of his plans to kill himself but, thinking he was joking, they egged him on telling him to make sure the his webcam was on.
Mr Whitrick, using the user-name Shyboy-17-1, switched on his webcam and went ahead with his grisly plan.
One anonymous user said: "He tied a rope around an uncovered ceiling joist and stood on the chair as he tied the rope around his neck.
"Some of us chatroom users, talking to Kevin over text chat, microphones and video tried to convince him to step down, but others egged him on telling him to get on with it.
"We just couldn't believe he was doing it - it was surreal.
"One chatter said: 'F***ing do it, get on with it, get it round your neck. For F***'s sake he can't even do this properly'."
Another user who did not wish to be named said: "When Kevin stepped off the chair and was left dangling, the mood in the chatroom changed and people began to realise what they had just seen.
